Short History of Convincing and Persuation
During evolution, the human brain has developed shortcuts for making a decision quick and save energy of the mind. These shortcuts are nothing but techniques. In today’s world, our brain uses these methods more than ever.
Our brain is flooded with information through various sources. And we don’t have enough time and energy to analyse all the information that comes to us. We hugely make a decision on the base of these techniques and not real facts as we think we do.
And it all happens at the subconscious level of the brain. So we are not aware of it.
There are eight triggers which make us take decisions and are used for persuasion and convincing.
Methods for convincing anyone to purchase anything
1: Show Scarcity of product to customers
Survival was tough, going back thousands of years. The most valuable resources for
survival were scarce. So naturally humans grew attraction toward scarce resources as
we needed them every time.
After thousands of years, that sense of urgency is still present in our brain. We are more likely to get attracted to certain things whose availability is limited. And we mostly take actions to get it if we feel that we can lose that thing.
Always show to your customers that your product is in high demand.
Companies use this fact to a great extent.
Companies make limited edition products not because they can’t make more product but it tricks the client to buy it.
Since it is scarce and not available in abundance, similarly great restaurants usually put less food on a plate. Advertisers use terms like Hurry offer valid only for today etc. are all e.g. of this.
This concept can be utilised in all aspect of life. Considering love life. Dating gurus give valuable advice to people that they should not always be available for their crush mainly during the initial period to build attraction and avoid the curse of getting friend zoned.