How To Convince Someone To Buy Something

Sometimes it’s really difficult to say to “no” to certain people. Even if you really don’t want to purchase that they are requesting.
Now there is a science behind convincing anyone to buy anything. One of the reasons might be that the person
asking you a favour while becoming persuasive.  Or maybe he knows the ways to convince

you to buy a product

Persuasion is a technique to make people say yes to your request or idea and make them

do what you really want them to do. It’s one of the most powerful skill to learn and

master if you really want to achieve success in any field of your life.

Techniques for convincing are used everywhere now a day’s by people ranging from a normal salesman to billion dollar companies for selling their product and even politicians.

Caution: Don’t misuse these tricks

Please doesn’t use the information to manipulate people or for any evil purpose.
As there is famous saying by Abraham Lincoln “you can fool some people for some time

but not all people all the time.

Don’t make a bad reputation for yourself if you want long term success. Use it for only mutual benefits. You should have repetitive customers to buy what you want. Here is the best ways to persude anyone to do anything

Short History of Convincing and Persuation

During evolution, the human brain has developed shortcuts for making a decision quick and save energy of the mind. These shortcuts are nothing but techniques. In today’s world, our brain uses these methods more than ever.

Our brain is flooded with information through various sources. And we don’t have enough time and energy to analyse all the information that comes to us. We hugely make a decision on the base of these techniques and not real facts as we think we do.

And it all happens at the subconscious level of the brain. So we are not aware of it.

There are eight triggers which make us take decisions and are used for persuasion and convincing.

Methods for convincing anyone to purchase anything

1: Show Scarcity of product to customers

scarcity of product is the key factor to influence consumer

Survival was tough, going back thousands of years. The most valuable resources for
survival were scarce. So naturally humans grew attraction toward scarce resources as

we needed them every time.

After thousands of years, that sense of urgency is still present in our brain. We are more likely to get attracted to certain things whose availability is limited. And we mostly take actions to get it if we feel that we can lose that thing.

Always show to your customers that your product is in high demand.

Companies use this fact to a great extent.


Companies make limited edition products not because they can’t make more product but it tricks the client to buy it.

Since it is scarce and not available in abundance, similarly great restaurants usually put less food on a plate. Advertisers use terms like Hurry offer valid only for today etc. are all e.g. of this.

This concept can be utilised in all aspect of life. Considering love life. Dating gurus give valuable advice to people that they should not always be available for their crush mainly during the initial period to build attraction and avoid the curse of getting friend zoned.

2: Practice for Reciprocity

reciprocity is key of any business

It’s a powerful mechanism of the brain. Humans have a deep internal need to settle things with each other to make things fair.

So if you do a favour to someone, then they will return it with a favour but if you do

something bad you can get a much worse in return. This is how we make a decision.

e.g. If you get a gift by someone on your birthday then you more likely to give that person a
gift on their birthday. Now Giving a business, e.g., there is a multi-million dollar organisation

Hare Krishna which makes a lot of money through donations.

One way of getting donations is that at an airport they approach people and pin a flower to their clothes. Even if you say you don’t want, they insist you take it as a gift. After you accept that gift,

they immediately ask that if you would like to donate some money to their organisation. Now it becomes really hard for the person to say no as we have the urge to settle things, and mostly people donate due to this fact.

3: Concession

concession must be there in any product

Once when my friend was at the airport. A boy came to him and asked him to buy a ticket for an event, but as the author was not interested, so he refused.after the denial that kid asked him to buy chocolate instead which was way cheaper than the ticket the author took that chocolate without any hesitation.

After the boy had left he realised something strange. As why did he bought that chocolate when he

not liked chocolates that much at the first place.

It concludes the concept of concession. i.e. When someone asks you for a broad request and after you deny. Counters it with a smaller request. We are more likely to accept that minor application.

4: Commitment and consistency

commitment is must for any relationships

Before going through it you must do proper goal setting. Determining the goal will help you for success. People have a desire to appear consistent in their behaviour. And they also appreciate consistency in others.

If you make someone commit to something small initially, then you will be more likely to make them commit to bigger actions later on.

Using these facts encouraging  is possible. e.g.: an experiment where a group of people were given a cancer awareness button and requested them to wear it for a week.

It was a simple request, so most of them agreed. Some time later, these same people were asked to give a donation to help fight cancer.

Not surprisingly, this group of individuals not even just donated but with an amount much more than that of the other groups. Why? Because in wearing the button for a week, cancer-fighting had now become a small piece of their identity.

They were now more likely to behave as a cancer-fighter would.

Final example

Similarly, A charity gets people to sign a petition not so much to influence others but to increase their commitment to the cause.

I will tell you another e.g. were toy companies use this principle what happens is that a toy gets heavily advertised.

Children get excited by it and then approach their parents bout buying it for the Christmas. After some consideration, parents agree and make the commitment to buy it.

When they go to the store, they discover that the toy is out of stock. So they check out other stores and then find out that it is simply not available anywhere. (note that this is done purposely by companies and stores)

So what they do? Simply they buy another toy(s) to compensate and apologise to their child.

Suddenly, after a couple of months, that toy arrives in store.

Children notice this and tell their parents to buy that is the time when consistency kicks in, and parents go to buy that toy.

The toy stores now not only sold that toy but other toys as well using your commitment and consistency.



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